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Young learners gathered in front of the TruCam banner during the anti-bullying campaign
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Anti-Bullying Campaign

Every learner deserves to feel safe at school.

About the programme

Why Anti-Bullying Campaign matters

Bullying affects learners’ confidence, wellbeing and ability to learn. Our anti-bullying campaign visits schools to foster safe, inclusive and supportive learning environments where every child feels they belong.

Using fun, interactive activities and the pledge “I am a good friend, not a bully”, learners explore kindness, courage and respect. They learn to stand up for one another, to say no to mean behaviour and to speak to a trusted adult when something is wrong.

Programme highlights

  • Interactive anti-bullying sessions in schools
  • The “I am brave, I am kind, I am a good friend” pledge
  • Encouraging learners to report bullying to trusted adults
  • Treats and gift bags that make kindness memorable

Photo gallery

Anti-bullying campaign in schools. Photos from each new edition are added here after the event.

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